Strategic marketing leader providing fractional CMO and advisory support to growing organizations.
I work with organizations that require clearer direction, stronger alignment, and more structured marketing leadership.
My experience spans brand strategy, market development, and marketing execution across Canadian and international markets, supporting organizations at different stages of growth.
I focus on building practical, structured marketing systems that connect strategy to execution and deliver measurable business outcomes.
I work with organizations that have reached a stage where marketing execution continues, but strategic direction, alignment, and accountability are needed.
With experience across multiple industries, I support founders, executives, and teams in building structured marketing strategies that are clear, measurable, and aligned with business objectives.
My approach combines strategic insight with practical execution—ensuring that marketing efforts not only look good, but deliver meaningful results.
My experience spans multiple sectors and business stages, from emerging brands to established organizations navigating growth, change, or market expansion.
This includes work across:
• Consumer packaged goods (CPG)
• Wellness and health-focused brands
• Nonprofit and social impact organizations
• Retail and on-premise environments
• Travel and tourism
• International businesses entering the Canadian market
I partner directly with leadership teams to bring clarity, structure, and accountability to marketing efforts.
This typically involves:
• Defining strategic priorities
• Aligning marketing with business goals
• Supporting internal teams and external partners
• Ensuring consistent execution and measurable outcomes
My role is to provide direction and leadership—while remaining closely connected to execution and results.
Effective marketing is not just about activity, it’s about alignment.
Without clear strategy, even well-executed marketing efforts can become fragmented, inefficient, and difficult to measure.
I focus on building structured, sustainable marketing systems that connect strategy to execution and deliver long-term value.
My background includes experience in brand management, marketing strategy, and business development across Canadian and international markets.
I’ve worked with organizations at different stages of growth, supporting both strategic planning and hands-on execution across a range of marketing functions.
If your organization is looking for clearer direction, stronger marketing leadership, and more consistent results, I’d be happy to connect.
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